Edited By Julian Palacio
Review & Contribution By Kevin Skipper
A master’s in advertising online enhances your knowledge of campaigning, media planning, and brand strategy. It empowers you to foster brand growth in today’s market.
A master’s in advertising online program is an advanced degree that delves deeper into the principles and practices of advertising, equipping students with specialized knowledge and advanced skills to thrive in the dynamic field of advertising and marketing communications. This program builds upon the foundational concepts covered in a bachelor’s degree and offers a comprehensive understanding of consumer behavior, brand strategy, creative messaging, media planning, and digital marketing. Graduates of the online master’s in advertising program are prepared for high-level positions in advertising agencies, marketing departments, and related industries. According to the U.S. Bureau of Labor Statistics [1], advertising, promotions, and marketing management is projected to experience a 10 percent employment growth between 2022 and 2032, indicating strong career prospects for those with a master’s in advertising.
Table Of Contents
Featured Online Programs
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Southern New Hampshire University
PROGRAM: Find Best Degree
Southern New Hampshire University is a private, nonprofit, accredited institution with more than 3,000 on campus students, over 170,000 online students, making it one of the fastest growing universities in the nation. Founded in 1932, we’ve been relentlessly reinventing higher education ever since and have gained national recognition for our dedication to helping students transform their lives and the lives of those around them.
We’re proud to provide affordable, accessible education that students can pursue on our 300-acre campus in Manchester, NH, or via our innovative online platform.
SNHU has earned the GetEducated.com Best Buy and Best of Business – Best Online Degree awards and is consistently ranked as a top Military Friendly® School by G.I Jobs®.
FindBestDegrees.com is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site.
National University
PROGRAM: Find Best Degree
National University, headquartered in San Diego, California, was founded in 1971 to provide educational opportunities for adult learners and working professionals. It offers over 190 degree programs, including bachelor’s, master’s, and doctoral degrees, with flexible online and on-campus courses. Serving around 40,000 students and over 240,000 alumni, the university is recognized for its support of U.S. military members. Accredited by the WASC Senior College and University Commission (WSCUC), National University is committed to accessible and transformative higher education.
Find the Best Master’s in Advertising Online Programs
In today’s fast-paced and ever-evolving advertising world, pursuing a master’s degree is essential for professionals seeking to stay ahead of the curve and excel in their careers. With numerous options available, finding the best graduate degree in advertising can be difficult. Prospective students can consider top-ranked institutions, curriculum highlights, faculty expertise, and more factors to narrow down top degrees. Based on these components and FBD’s Ranking Methodology, here is a list of the best online master’s programs in advertising:
| Univ | Address | Tuition | Grad Rate |
| Academy of Art University | 79 New Montgomery, San Francisco, California 94105 | $30,696 | 44% |
Universities and programs are ranked by various factors, such as affordability, curriculum and coursework, reputation and availability, program length, statistics, the potential of employment, and return on investment for the students. For a more in-depth analysis, please read about our rankings methodology page.
What to Expect from a Master’s in Advertising Online
An online Master’s degree in advertising provides students with advanced knowledge and skills to excel in advertising and marketing. They can expect a comprehensive curriculum that combines theoretical concepts with practical applications. The master’s programs typically contain various topics, including consumer behavior, brand management, advertising strategy, digital marketing, media planning, and creative messaging. The mode of delivery is usually online, allowing for flexibility and convenience guidance. Depending on the institution, the program may require a typical of 30 to 36 credits. Prospective graduates can engage in coursework, participate in virtual discussions, collaborate on projects, and receive guidance from industry professionals and experienced faculty. Overall, an online Master’s degree in Advertising offers a flexible and rigorous learning experience tailored to meet the demands of the advertising industry.
Curriculum and Coursework
The curriculum of master’s in advertising online programs in advertising typically includes a mix of core courses, electives, and opportunities for capstone projects, internships, or thesis requirements. Core courses focus on fundamental concepts and skills in advertising, while electives allow students to specialize in particular areas of interest.
Strategic Principles and Practices
This course explores the fundamental concepts and methodologies behind developing effective advertising strategies. Students learn to analyze market dynamics, consumer behavior, and competitive landscape to create strategic advertising plans that align with organizational goals. They also study case studies and engage in hands-on projects to apply strategic principles in real-world scenarios.
Graphic Design Fundamentals
This course introduces students to the principles and techniques of graphic design in advertising. They learn to create visually appealing and impactful designs using various tools and software. The course covers typography, color theory, layout composition, and image manipulation, providing a solid foundation in graphic design for advertising purposes.
Seminar in Advertising Practice and Leadership
This course focuses on the practical aspects of advertising and developing leadership skills. Students engage in discussions and case studies to analyze real-world advertising campaigns, explore industry trends, and develop strategies for effective leadership in the advertising field. The course emphasizes critical thinking, problem-solving, and decision-making in the context of advertising practice.
Strategic Brain: Media Planning
This course explores the strategic aspects of media planning and its role in advertising campaigns. Students learn to analyze target audiences, develop media strategies, select appropriate channels, and optimize media budgets. The course covers industry trends, research methodologies, and measurement techniques to enhance media planning effectiveness in advertising.
Advertising and Public Relations Law
This course focuses on legal and ethical considerations in advertising and public relations. Students explore regulations, intellectual property rights, defamation, privacy, and advertising industry self-regulation. The course provides a comprehensive understanding of the legal framework that governs advertising and public relations practices, enabling them to navigate legal challenges in the field.
Some of the other standard courses across various curricula are
- Marketing Research Methods
- Media Planning and Buying
- Advertising and Society
- Integrated Marketing Communications
- Advertising Campaign Management
- Advertising Ethics and Regulations
- Data Analytics for Advertising
- Public Relations in Advertising
- Global Advertising and Cultural Diversity
- Advertising and Branding Strategy
- Copywriting and Creative Strategy
- Digital Analytics and Measurement
- Strategic Account Management
- Advertising Sales and Negotiation
- Mobile and Location-based Advertising
Learning Outcomes and Skills Gained
An advertising online Master’s degree program offers students a comprehensive education in the field of advertising, equipping them with the knowledge, skills, and abilities to thrive in the dynamic and competitive advertising industry. By pursuing this program, they gain valuable insights and develop various skills that prepare them for successful careers in advertising and related fields.
Graduates of a Master’s degree program in Advertising acquire a comprehensive skill set tailored to meet the demands of the industry. These skills collectively prepare them to excel in diverse roles such as advertising managers, account executives, creative directors, digital marketing specialists, and brand strategists. With their comprehensive skill set and industry knowledge, individuals are well-positioned to contribute to the advertising industry. Some critical skills learned include the ability to
- analyze market trends, consumer behavior, and competitive landscapes to formulate effective advertising strategies;
- think creatively and develop innovative solutions to marketing challenges, including designing engaging campaigns and compelling brand narratives;
- refine communication skills, both written and verbal, to effectively convey advertising messages to diverse audiences and stakeholders;
- demonstrate proficiency in utilizing digital channels, including social media, search engine marketing, and programmatic advertising, to reach and engage target audiences effectively;
- interpret advertising analytics and consumer data to measure campaign performance, identify insights, and optimize marketing strategies;
- demonstrate knowledge in brand positioning, identity development, and management, ensuring consistency and resonance across all touchpoints;
- expertise in conducting market research, gathering consumer insights, and using data-driven approaches to inform advertising campaigns and decision-making;
- lead creative teams and provide direction on concept development, copywriting, design, and production to ensure alignment with campaign objectives and brand guidelines;
- explore ethical issues in advertising, including transparency, authenticity, and social responsibility, and learn to navigate these challenges responsibly in their professional practice.
Types of Master’s Degrees Advertising
In advertising, students have diverse options for pursuing master’s degrees tailored to their interests and career aspirations. Two prevalent types of online Master’s advertising degree programs are Master of Science (MS) and Master of Arts (MA), each offering unique focuses and skill development opportunities.
Master of Science in Advertising
A Master of Science (MS) in Advertising program emphasizes applying scientific and data-driven approaches to advertising strategies and campaigns. Students gain in-depth knowledge of consumer behavior, market research, analytics, and digital advertising techniques. This degree equips them with the skills to develop effective data-informed advertising campaigns in today’s competitive industry.
Master of Arts in Advertising
Master of Arts (MA) in Advertising programs focus on the creative and strategic aspects of advertising. Graduates develop skills in branding, messaging, creative concept development, and campaign execution. This degree emphasizes integrating artistic and conceptual thinking with effective communication strategies. Those who have graduated from MA in Advertising programs are equipped to create compelling and impactful advertising campaigns that resonate with target audiences and drive business success.
Areas of Specialization for Advertising Students
Numerous advertising specializations allow students to delve deeply into specific areas of expertise. These specializations cover a wide range of subjects, from comprehending consumer behavior to mastering essential aspects of digital marketing platforms. By focusing on these specialized areas, students can acquire the knowledge and skills necessary for success in a competitive advertising landscape. Some specializations offered during master’s degree in advertising online that graduates can opt for
| Area of Specialization | Description | Career Options |
|---|---|---|
| Digital Advertising | This specialization explores the digital landscape. It equips students with skills in online advertising, social media marketing, search engine optimization, and mobile advertising. They learn to create digital marketing campaigns, analyze data, and optimize digital advertising strategies. | Digital Marketing Specialist, Social Media Manager, and Digital Strategist. |
| Media Planning and Buying | This specialization delves into the strategic process of selecting and purchasing media channels for advertising campaigns. Students acquire skills in identifying target audiences, conducting market research, negotiating media placements, and evaluating media strategies. This specialization focuses on the effective planning and execution of media campaigns to maximize reach and impact. | Media Planner, Media Buyer, or Media Strategist. |
| Creative Advertising | This specialization emphasizes the development and execution of innovative and compelling advertising campaigns. Students learn to generate creative concepts, craft persuasive messaging, and design visually engaging advertisements. This specialization nurtures creativity, storytelling, and artistic expression to create impactful and memorable advertising campaigns. | Advertising Copywriter, Art Director, and Creative Director. |
| Market Research and Analytics | This specialization explores the world of market research, data analysis, and consumer insights. Through this specialization, graduates gain knowledge and skills in conducting adequate market research, analyzing data, and interpreting consumer behavior. This specialization equips students with the tools to inform and maximize advertising strategies based on valuable market insights. | Market Research Analyst, Data Analyst, and Consumer Insights Manager |
Full-Time and Part-Time Programs
The online Master’s degree in advertising is available in both full-time and part-time formats to accommodate the diverse needs of students. Full-time programs usually require a constant and intensive commitment, with those dedicating themselves to full-time studies. These programs can be completed within two years, consisting of four semesters or around 30-36 credits. On the other hand, part-time programs provide flexibility to those who may have work or personal commitments. The duration of part-time programs can vary, ranging from three to four years or more, allowing students to balance their studies with other responsibilities. Part-timers typically take fewer credits per semester, extending the overall program timeline. The duration and credit requirements may vary depending on the specific program and university.
Accelerated Advertising Programs
Accelerated advertising programs provide a streamlined pathway for students to obtain their advertising degrees in a shorter timeframe. These programs aim to expedite learning and enable students to enter the workforce or advance their careers more quickly. By combining rigorous coursework and efficient scheduling, accelerated advertising programs offer the opportunity to complete a master’s degree in advertising in less time than traditional programs. Online accelerated master’s programs in advertising allow students to earn their degrees quickly. Some universities offer combined bachelor’s and master’s degree programs, enabling them to complete their studies in advertising in just five years instead of the traditional six. Additionally, there are fast-track programs available that can be finished in approximately one year. Here are some examples of universities providing an accelerated master’s in advertising online
Admission Requirements for a Master’s in Advertising Online Program
Admission requirements for enrolling in an online Master’s in Advertising program typically involve a combination of academic qualifications, professional experience, and supporting documents. It is essential to check the specific admission requirements of each program and university to ensure compliance with their criteria. Meeting the minimum requirements does not guarantee admission, as programs may have limited seats and competitive application pools. The particular criteria may vary across universities, but standard master’s in advertising online admission requirements include
- Bachelor’s Degree: Applicants are generally expected to hold a bachelor’s degree from an accredited institution. The degree may need to be in a related field, such as advertising, marketing, communications, or business.
- Transcripts: Official transcripts of all previous academic records are typically required. These transcripts substantiate the applicant’s educational background and achievements.
- GPA: Many programs have a minimum GPA requirement, often around 3.0 or higher on a 4.0 scale. However, the GPA threshold may vary among institutions.
- Letters of Recommendation: Applicants may be asked to provide letters of recommendation from individuals who can speak to their academic or professional capabilities, such as professors, employers, or industry professionals.
- Statement of Purpose: A personal statement or statement of purpose is often required, where applicants articulate their reasons for pursuing a Master’s in Advertising, their career goals, and how the program aligns with their aspirations.
- GRE Scores: Some colleges have a standard requirement for GRE scores.
Master’s in Advertising Online no GRE Programs
The GRE (Graduate Record Examination) and GMAT (Graduate Management Admission Test) are commonly recognized standardized tests that many U.S. schools often demand as part of the admission process. However, some online master’s programs in advertising do not mandate the GRE or GMAT scores. Prospective applicants interested in pursuing an online master’s in advertising without GRE requirements should contact their selected universities’ criminology or criminal justice departments to inquire about such programs or the possibility of obtaining a GRE waiver. It is important to note that the availability of no-GRE programs or waivers may vary across institutions, so it is advisable to check directly with the relevant departments for accurate information. Some institutions, for example, provide master’s in advertising online no GRE, include
Read the College Accreditation Guide to understand more about accreditation.
How to Ensure a Master’s in Advertising Online Is Accredited
Accreditation for online master’s programs in advertising is not offered by dedicated accrediting bodies. However, programs in the broader mass communication field, including advertising, may be accredited by organizations like the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC)[7] . Certain universities provide standard degree programs integrating marketing and advertising. There are no specific programmatic accreditations for online advertising Master’s programs.
Certain universities offer standard degree programs integrating marketing and advertising, creating a comprehensive single degree. These universities receive accreditation from the following accrediting authorities.
For further details, please refer to the guide to college accreditation.
Free Advertising Courses
Free online advertising courses present numerous advantages for individuals seeking to enhance their expertise in this dynamic field without the financial obligations of traditional education. These courses offer accessibility and flexibility, enabling learners to capitalize on educational opportunities while accommodating their schedules and preferred pace of study. Here are a few free advertising courses master’s in advertising candidates can explore
| Course | Description | Provided by |
|---|---|---|
| Advertising Management [11] | In this course, students are introduced to the objectives, characteristics, and significance of advertising in marketing communication. The curriculum includes the development of creative strategies, including message generation, evaluation, selection, and execution. Learners explore diverse creative tactics and executions in print and audiovisual advertisements alongside media planning and emerging industry trends. Additionally, practical skills in creating advertisements using relevant software are emphasized. | Udemy |
| Mastering Advertising in the Digital Age [12] | This course explores the intricacies of online advertising, providing insights into developing a customized strategy for businesses. It covers customizing and localizing ads, targeting specific customer groups, tracking success, creating engaging content, and optimizing search advertising. Marketers, copywriters, entrepreneurs, and small business owners can acquire the skills to enhance their online advertising prowess and improve their ads’ online ranking. Stay ahead of the curve by enrolling in this course to enhance advertising skills in the digital age. | Alison |
| Advertising and Society [13] | The correlation between advertising and society, culture, history, and the economy is explored in this course. The intricate layers of meaning within print ads and TV commercials are examined through contemporary visual communication theories. Covered topics include advertising origins, ad creation and interpretation, representation of race, class, gender, and sexuality, the impact of sex in advertising, ethical considerations, and the future of the field. Lectures analyze specific ads by applying theoretical frameworks. | Coursera |
** Please note that the availability and pricing of the courses listed on these websites may differ. Specific courses may be offered for free, while others may require a nominal fee. As policies and offerings can be subject to change, it is advisable for students to regularly check for updated information to identify courses that align with their requirements.
Ways to Pay for a Master’s in Advertising Online Program
The cost of a Master’s degree in Advertising can vary depending on several factors, including the type of institution, program format (online or on-campus), location, and program duration. In addition to tuition, students should consider other expenses such as fees, books, materials, and living expenses, which can significantly impact the overall cost of obtaining a Master’s degree in Advertising. Fortunately, numerous financial aid options are available to assist with graduate tuition.
Scholarships
Many universities offer scholarships specifically tailored for advertising candidates, awarded based on academic achievement, financial need, or other criteria. Additionally, external scholarships from organizations and foundations related to advertising or marketing can provide additional financial support.
Grants
Federal, state, and institutional grants offer financial assistance to eligible applicants based on financial need. Grants such as the Pell Grant do not require repayment.
Federal Aid
By completing the Free Application for Federal Student Aid (FAFSA), prospective graduates can apply for federal financial aid. Eligible applicants may receive grants, work-study opportunities, and federal student loans to cover tuition, fees, and other educational expenses.
Work-Study Programs
Work-study programs enable students to work part-time jobs on or off-campus, providing earnings to help finance their education. These jobs often align with the field of study, offering valuable work experience.
Part-Time Employment
Students can seek part-time jobs outside of school to earn money for educational expenses, including internships or freelance work related to advertising or marketing.
Private Student Loans
Private loans from financial institutions can supplement educational expenses not covered by scholarships, grants, or federal aid. It’s essential to carefully review loan terms, including interest rates, donors, and repayment options.
Employer Tuition Assistance
Some employers offer tuition assistance programs as part of their benefits package, providing reimbursement or financial aid for further education, including a master’s degree in advertising.
Graduate Assistantships
Graduate Teaching Assistants (GTAs) or Graduate Research Assistants (GRAs) offer financial aid while contributing to academic pursuits. GTAs assist in classrooms, fulfilling weekly hour requirements for a stipend or hourly rate. GRAs focus on laboratory and research-based responsibilities, distinct from GTAs, primarily engaged in teaching duties.
These options allow graduates to finance their education and pursue their academic and career goals in advertising.
Master’s in Advertising Online Scholarships
Scholarship opportunities for candidates pursuing bachelor’s degrees in advertising are accessible through various channels, such as universities, foundations, professional associations, and private organizations. These scholarships are designed to offer financial support to individuals advancing their education in this field, assisting with expenses like tuition fees, books, and other educational costs. Here are a few master’s in advertising online scholarships graduates can explore and apply for:
| Scholarship | Description | Award/Amount | Application Deadline |
|---|---|---|---|
| Axia Public Relations Scholarship [14] | The Axia Public Relations scholarship provides financial aid to exceptional candidates with financial needs who are pursuing careers in public relations or related fields such as advertising, journalism, hospitality, event management, design, and human resources, among others. | $2000 | April annually |
| PRSA Houston Scholarships [15] | PRSA Houston Scholarships provide financial support for aspiring public relations students in the Texas area. These scholarships aim to nurture the next generation of PR professionals by offering funds for academic excellence, research projects, or professional development opportunities to junior, senior, and graduates pursuing public relations, advertising, or related fields. The program encourages them to pursue their educational goals in public relations and empowers them to impact the industry positively. | $1000 to $3000 | April 2024 |
| The LAGRANT Foundation[16] | Graduates in advertising or marketing who identify as African American/Black, Asian American/Pacific Islander, Hispanic/Latino, or Native American/Alaska Native are eligible for this scholarship. Applicants must provide recommendation letters from college professors or internship advisers to be considered for financial assistance. | $3750 | February 2024 |
Career Opportunities and Salaries for Master’s in Advertising Online Students After Graduating
Graduates with an online Master’s degree in advertising are well-equipped to pursue a wide range of rewarding careers in the dynamic field of advertising. Some potential career paths include
- Advertising Account Manager
- Creative Director
- Media Planner/Buyer
- Brand Manager
- Digital Marketing Specialist
- Marketing Research Analyst
- Public Relations Specialist
- Copywriter
- Account Planner/Strategist
- Social Media Manager
These are just a few examples of the diverse career opportunities available to graduates with a Master’s degree in Advertising. Their advanced knowledge, skills, and expertise make them well-positioned to excel in various roles within advertising agencies, marketing firms, media companies, corporations, and nonprofit organizations.
Some occupations that have completed a graduate program in advertising can pursue:
| Occupation | Skills Required | Median Annual Salary | Job Growth (up to 2031) | Job Description |
|---|---|---|---|---|
| Advertising, Promotions, and Marketing Managers [17] | Analytical, communication, creativity, decision-making, interpersonal, and organizational skills. | $138,730 | 6% (faster than average) | Professionals in advertising, promotions, marketing management, supervising marketing initiatives’ strategizing and implementation. Their responsibilities include promoting products or services, managing budgets, collaborating with teams, analyzing market trends, and assessing campaign impact. Their efforts drive brand recognition, boost sales, and accomplish marketing goals. |
| Advertising Sales Agents [18] | Communication, initiative, organizational, and self-confidence skills. | $58,450 | -7% (decline) | Advertising Sales Agents are professionals selling advertising space or time to businesses and organizations. They collaborate closely with clients to comprehend their advertising requirements and devise tailored solutions. Their responsibilities encompass negotiating prices, drafting sales contracts, and nurturing client relationships. The primary objective is to generate revenue through adept advertising sales strategies while meeting client objectives. |
| Public Relations Specialists [19] | Interpersonal, organizational, problem-solving, speaking, and writing skills. | $67,440 | 6% (faster than average) | Public Relations Specialists are experts in managing the public image and reputation of individuals, organizations, or companies. Their duties entail crafting and disseminating press releases, coordinating media interviews, organizing events, and engaging with stakeholders. They aim to shape public perception positively, foster favorable relationships with the media, and enhance brand reputation through effective communication strategies. |
| Public Relations and Fundraising Managers [20] | Interpersonal, leadership, organizational, problem-solving, writing, and speaking skills. | $125,620 | 6% (faster than average) | Public Relations Managers are accountable for cultivating and upholding the corporate image and identity of their organization or client. They identify target audiences and strategize ways to engage them effectively, often appointing suitable spokespersons for media inquiries. Furthermore, they aid clients in communicating with the public, composing press releases, and preparing information for media distribution. |
Certifications and Licensing for Master’s in Advertising Online Graduates
While certifications and licensing can be valuable credentials in various fields, they may not be mandatory for graduates with a master’s in advertising online. A master’s program in advertising typically focuses on providing students with comprehensive knowledge, skills, and practical experience in the field. The emphasis is on developing strategic thinking, creative problem-solving, and practical communication skills. While certifications can enhance professional growth and demonstrate expertise in specific areas, they are not mandatory for graduates to pursue successful careers in advertising. However, here are some certifications that graduates can leverage to enhance their job prospects, including
This certification demonstrates proficiency in various aspects of Google Ads, such as search, display, video, shopping, and app advertising. It is particularly beneficial for individuals interested in digital advertising and PPC campaigns.
HubSpot Content Marketing Certification [22]
Covering content marketing strategies encompassing content creation, promotion, and analytics, this certification is invaluable for those focusing on content development and promotion within advertising.
Facebook Blueprint Certification [23]
Showcasing expertise in Facebook advertising, including ad formats, targeting options, and campaign optimization; this certification is essential for those interested in social media advertising.
Certified Ethical Advertising Executive Certification [24]
Offered by the American Advertising Federation (AAF) benefits various advertising disciplines, including media buying, account management, and copywriting. It validates specific skill sets and enhances students’ credibility in the advertising industry.
Additional Resources for Advertising Graduates
In addition to traditional programs, undergraduates in advertising have access to many resources to enrich their skills, knowledge, and professional networks. Engaging with professional organizations can offer valuable guidance to pave the way for a thriving career in advertising. Here are a few additional resources that master’s degree in advertising online graduates can tap into
| Title/Resource | Description |
|---|---|
| American Marketing Association[25] | The American Marketing Association (AMA) is a professional organization that serves marketers by offering a wide range of resources, including research articles, webinars, events, and networking opportunities. These valuable offerings allow marketing professionals to stay up-to-date on industry trends, enhance their skills, and cultivate meaningful connections with fellow marketers. The AMA is a valuable platform for exchanging knowledge and promoting career growth in dynamic marketing. |
| American Advertising Federation[26] | The American Advertising Federation (AAF) is a professional association providing advertising graduates with many advantages. It offers opportunities for networking, industry events, and resources to connect with fellow professionals in the field. AAF also provides job boards, scholarships, and awards, enabling graduates to access potential career opportunities, gain recognition, and stay informed about the latest trends and advancements in the advertising industry. By joining AAF, advertising graduates can benefit from the multitude of offerings and enhance their professional growth and success. |
| Ad Age [27] | Ad Age is a renowned publication and online platform focusing on news, insights, and trends in the advertising industry. It covers various topics, including advertising campaigns and marketing strategies, industry innovations, and brand developments. Ad Age is a valuable resource for advertising professionals seeking to stay updated and informed about the ever-evolving landscape of the advertising world. |
| AdForum [28] | AdForum is a comprehensive platform that provides access to a vast collection of global advertising campaigns, agency directories, and industry news. It is a valuable resource for advertising professionals looking for creative inspiration, industry insights, and information on agencies worldwide. AdForum allows users to explore and analyze advertising campaigns across various media channels, making it a valuable tool for staying informed and competitive in the advertising industry. |
| AdExchanger [29] | AdExchanger is a leading online publication focusing on digital advertising and marketing technology. It offers a wealth of news, analysis, and insights on programmatic advertising, data-driven marketing, ad tech innovations, and industry trends. AdExchanger is a valuable resource for professionals seeking to stay updated on the latest developments and strategies in the digital advertising ecosystem. |
FAQs About Master’s in Advertising Degree Programs
Why should you do a master’s in advertising degree online?
Pursuing a master’s in advertising degree online offers flexibility and convenience, allowing students to balance their studies with other commitments. Online programs provide access to top-notch education from anywhere, eliminating the need for relocation. Online programs offer interactive platforms, diverse networking opportunities, and a collaborative learning environment, making it a convenient choice for career advancement.
What can you do with an online master’s in advertising degree?
Is an online master in advertising worth it?
How do online Master’s in Advertising programs foster professional development and career growth?
Will I have access to industry professionals and guest speakers in an online program?
Are there any prerequisites or recommended background knowledge for an online Master’s in Advertising program?
Are there any research or capstone project requirements in an online Master’s in Advertising program?
Citations:
The University of Texas Austin
University of Illinois- Champaign
Accrediting Council on Education in Journalism and Mass Communications (ACEJMC)
Association to Advance Collegiate Schools of Business (AACSB)
Accreditation Council for Business Schools and Programs (ACBSP)
International Accreditation Council for Business Education (IACBE)
Alison-Mastering Advertising in the Digital Age
Coursera-Advertising and Society
Axia Public Relations Scholarship
U.S. Bureau of Labor Statistics- Outlook for Advertising, Promotions, and Marketing Managers
U.S. Bureau for Labor Statistics- Outlook for Advertising Sales Agents
U.S. Bureau for Labor Statistics- Outlook for Public Relations Specialists
U.S. Bureau for Labor Statistics- Outlook for Public Relations and Fundraising Managers
HubSpot Content Marketing Certification
Facebook Blueprint Certification
Certified Ethical Advertising Executive Certification
American Advertising Federation
Advertising Research Foundation (ARF)