PhD in Marketing Online

By Derick de Souza

Updated February 10, 2023

Derick de Souza

Derick is a business and education consultant working on various projects and scopes. With about 25 years of experience in different settings, he loves to tell others about “how not to be a failure” rather than “how to be successful.” Derick writes and edits articles on online learning, business, employment, and skill development, among others. His hobbies include photography, web design and development, and traveling.


Master of Social Work, Master of Health Psychology

Areas of Expertise & Credentials

None to disclose in particular; the basics are covered in the short bio.

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For the most part, marketing may be defined as the act of informing prospective customers of the benefits of a product or service so that they can make a purchase. It entails promoting an organization’s ability to meet its target market’s demand for products and services by anticipating, managing, and satisfying that need. Examining every facet of a business and tracking how customers feel throughout the buying process is essential to effective marketing. Those in marketing will be responsible for assisting companies in determining who their target audience is and how to best communicate their unique selling propositions to them. A PhD in Marketing Online is a doctoral degree considered to be the highest level of study in marketing. The doctorate in marketing is designed to encourage students to widen their perspectives and knowledge base, involve themselves in deep research, and demonstrate the skills and expertise necessary to either teach in educational settings or work in senior roles in business and industry. From learning critical topics including behavioral economics, marketing strategy, and consumer behavior to researching how marketing can evolve and adapt to changing scenarios, a PhD in marketing teaches all these and more. According to PayScale, the average annual salary of a Marketing Director is $91,755, with over 90% earning more than $152,000. Glassdoor reports that the average annual salary for a Professor of Marketing is $158,655. This page dives into the PhD in marketing online program and provides essential information on what this advanced degree entails, how to pursue it, the specializations one can choose from, career opportunities, funding options, and much more.

Best Online PhD in Marketing

Many well-established and respectable schools and universities in the United States offer online marketing PhD programs. Exceptional infrastructure, highly trained, qualified, and experienced teachers, good student support services, genuine accreditation, career guidance, excellent research facilities, and other features are expected of the best marketing PhD programs. For this purpose, several teams at FBD combed through hundreds of colleges that met these and other criteria to compile a list of the institutions that qualify for a top marketing PhD ranking. Here is the list: *

Universities and programs are ranked by various factors, such as affordability, curriculum and coursework, reputation and availability, program length, statistics, the potential of employment, and return on investment for the students. For a more in-depth analysis, please read about our rankings methodology page

What to expect from the Online doctoral
programs in marketing?

Types of Doctorate Degrees in

Areas of Specialization for Online PhD
in Marketing

A marketing specialization matches the focused knowledge students gain with unique marketing positions in the industry. They provide students with a competitive advantage in the field. Students who specialize in a particular sub-field or concentration area of marketing can carve out exclusive careers based on their area of research and interest. PhD specializations in marketing can lead to senior niche roles in teaching and academia or senior positions in businesses that specialize in specific product and service categories. Here are a few concentrations to consider for students pursuing a PhD in marketing:

Specialization Description
PhD in Sales and MarketingThis specialization teaches students various strategies and skills that can be employed for using social media to promote products and services of varying types. Students are provided relevant knowledge in e-Business and the application of information and communication technologies in carrying out sales activities. The specialization also focuses on highlighting the main difference between online as well as offline marketing strategies and how to address them at various levels.
PhD in Marketing Consumer BehaviorThis specialization focuses on understanding consumer opinions, feelings, and behaviors using laboratory studies, field experiments, observational studies, and other methods. This line of research tends to expand on previous work in marketing, psychology, and sociology, among other fields. Doctoral students gain a deep understanding of marketing literature in general and linked literature in particular (such as sociology or psychology). They also gain knowledge of applied research methods, such as experimental research, observational research, field studies, and other approaches.
PhD in International MarketingThis specialization focuses on international marketing and provides students with the knowledge and skills required to promote an organization’s products or services globally. It entails the study of cross-border trade, consumer behavior by geography and demography, culture, customs, and traditions in various countries, international law, and more.
PhD in Quantitative MarketingThis specialization studies company behavior, management behavior, consumer behavior, company strategy, market dynamics, etc. This line of research tends to draw on previous work in marketing, economics, management science, and strategy, among other fields. Doctoral students gain a comprehensive understanding of marketing literature in general as well as linked literature, such as studies in economics, management science, strategy, and other fields. Students gain knowledge of appropriate research methods, which may include techniques from statistics, econometrics, biostatistics, and computer science.
PhD in Advertising (Doctorate in Advertising)This specialization emphasizes advertising as an audio or visual form of marketing and commercial communication through which a product, service, or idea is promoted or sold by using an explicitly sponsored, non-personal message. Advertising PhD programs teach students the nuances of advertising and public communication and the use of various media to promote, market, and sell a variety of offerings.
PhD in Sustainable MarketingThis specialization teaches students about the sustainable market and how marketing language, methods, and campaigns may be tailored to the needs of this industry. Students gain an understanding of environmental issues, sustainable consumer behavior, and how to build trust and relationships in a globalized world context.
PhD in Marketing AnalyticsThis specialization teaches students how to make smarter business decisions by exploring database foundations, advanced statistics, spreadsheet modeling, econometrics, customer analytics and insights, big data analytics, advanced modeling, machine learning, and more.

Online Doctorate in Digital

Why should I do Online PhD in

How to get into the Online PhD in
Marketing program?

How to get a PhD in marketing? Due to the demanding and comprehensive nature of the Ph.D. program, it is only logical that the acceptance procedure will be extremely stringent as well. During the enrolling process, admissions officials or committee members assess whether or not the applicant possesses the essential qualifications to pursue the program and is willing to put up the effort required to complete the program effectively and efficiently. Colleges are looking for qualified people who have previous expertise in their field and strong academic credentials, as well as an equally strong interest in research and teaching. It is not uncommon for an interview with a member of the admissions committee to be requested during the final stages of the application process, in addition to the baseline admission requirements. It is important to note that each school has its own admissions process and set of standards that are separate from those of the other schools. In order to be considered for admission to an online Ph.D. in marketing program, a student must generally meet the following minimum requirements:

  • Application for Admission
  • Application Fee
  • Official Academic Transcripts
  • An Undergraduate degree from an accredited college or university
  • Acceptable undergraduate coursework and Grade Point Average (GPA)
  • A Bachelor’s or Master’s degree in any discipline, preferably in marketing or a closely related field from an accredited institution. (Preference is generally given to applicants with a master’s in marketing)
  • A Grade Point Average (GPA) of at least 3.0 on a scale of 4.0 in graduate-level studies
  • Acceptable Graduate Management Admission Test (GMAT) or Graduate Record Exam (GRE) score (no more than five years old)
  • Personal Statement or Statement of Purpose
  • Professional Resume
  • At least 3 to 4 Letters of Recommendation

At some schools, students who, in particular, do not have a background in marketing may also require submitting an Admission Essay or Scholarly Writing Sample. In addition, they may have to complete prerequisite courses such as mathematics, statistics, marketing management, strategic leadership, quantitative marketing,  analysis, etc., depending on the courses they took in their previous studies.

How long does it take to complete PhD in
Marketing Online?

Accreditation for Online Doctorate in

Online PhD in Marketing no GRE

Fully Funded Online Marketing
PhD Programs

Accelerated Online PhD in Marketing

How to Pay for Online Doctorate in Marketing

Free Courses for Online PhD in

PhD students of marketing will seldom come by free programs and courses that may be useful to them in their studies or research. Nonetheless, some graduate-level or PhD-level courses could present a different perspective on a topic and, in turn, enhance one’s knowledge. Here are a few resources for free courses for marketing PhD students:

Course Description Offered by
Topics on MarketingUdemy has over 1200 free courses and programs ranging from Affiliate Marketing, Digital Marketing, YouTube Marketing, Public Relations, Paid Advertising, Branding, and more.Udemy
Topics on MarketingBusiness owners and individuals can use Google Primer, a free mobile app that offers short, simple courses to help them improve their business, marketing, and goal-achieving abilities. Students can choose classes that are relevant to their future careers by selecting from a wide range of business and digital marketing topics.Google Primer
Social Marketing Success Kit Students learn how to identify the appropriate social media platforms for their business, how to use social media advertising, how to create a social media calendar, and how to organize a social media team through the use of the Social Marketing Success Kit. All of the materials in the bundle are available as webinars, e-books, PowerPoint decks, and a blog.Adobe Experience Cloud
Topics on offers more than 400 free marketing classes covering a wide range of learning levels and sub-fields of marketing, including creative marketing, digital marketing, international marketing, relationship marketing, and others.Marketing Teacher
Topics on MarketingClass Central offers over 680 free online courses and MOOCs from the University of Pennsylvania, University of California, eCornell, Northwestern University, University of Virginia, The University of Illinois at Urbana-Champaign, and other top universities around the world.Class Central

FAQs about Online PhD in Marketing

How to get a PhD in Marketing?

What are the best marketing PhD programs in Marketing?

What is the average fee charged by the colleges for a PhD in marketing?

Is there a PhD in marketing online?

What can you do with a PhD in marketing?

How long is a PhD in marketing?

What is the difference between a PhD and DBA in marketing?

Career Opportunities and Salaries after Online
PhD in Marketing

What can you do with a PhD in marketing? In most cases, a PhD in marketing leads to senior teaching and academic roles in post-secondary institutions such as colleges and universities. Some graduates also become self-employed by starting their own consultancy firm and providing a wide range of marketing services to clients. But it is not uncommon for marketing PhD holders to opt for careers in the business sector. Most of them become eligible for senior and responsible roles in upper management as analysts, managers, directors, or top executives. Of course, it is essential to note that additional certification and years of experience over and above a PhD degree in marketing will add to the individual’s potential of being readily hired and demanding high salaries.

The scope of PhD after MBA marketing is also promising. The combination of a business administration degree coupled with a concentration in marketing is well valued and received by the job market. PhD marketing graduates, outside of academia, can work in various settings such as insurance companies, startups, multinational companies, healthcare institutions, product manufacturing companies – such as fast-moving consumer goods, electronics, automobiles, etc., service providers, agriculture, entertainment, direct marketing firms, internet and digital marketing agencies, advertising agencies, and more.

 Some examples of job titles include, but are not limited to:

  • V.P. of Marketing
  • Marketing Data Analyst
  • Social Media Manager
  • Market Researcher
  • Content Strategist
  • Brand Manager
  • Creative Director
  • Marketing Research Analyst
  • Advertising Director
  • VP of Sales
  • Chief Marketing Officer
  • Marketing Manager
  • Digital Marketing Specialist
  • Product Marketing Specialist
  • Product Marketing Manager
  • Media Relations Director
  • Public Relations Director
  • Marketing Communications Director
  • Digital Strategist
  • Social Media Manager
  • Digital Marketing Manager

The PhD in marketing salary is hard to estimate because of the varied roles, responsibilities, and titles one can take up. It is also dependent on the person’s educational background, certifications, skills, years of experience, location, and the specific sector in the industry. For example, although their titles may be identical, a marketing manager of a consumer goods firm may earn less than one in an automobile company (or vice-versa).

Here is a list of a few roles in marketing and the PhD in marketing salary and job growth, as reported by O*NET OnLine, Glassdoor,, and the U.S. Bureau of Labor Statistics (BLS):

OccupationJob DescriptionMedian Annual SalaryJob Growth (up to 2030)
Advertising & Promotions ManagerAn Advertising & Promotions Manager plans, directs, or coordinates advertising policies and programs or produces collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.$133,46010% to 15% (faster than average)
Sales ManagerA Sales Manager plans, directs, or coordinates a product or service’s actual distribution or movement to the customer. They coordinate sales distribution by establishing sales territories, quotas, and goals and delivering training programs for sales representatives.$132,2905% to 10% (as fast as average)
Top Executive in a Direct Selling EstablishmentA Top Executive at a direct selling establishment helps develop an organization’s overall marketing policies, provides strategic direction of all marketing functions, and plans, reports, and controls marketing activity while overseeing subordinates.$113,690N.A.
Professor of MarketingA Professor of Marketing teaches marketing and related subjects at the post-secondary level in higher education universities or colleges. They prepare course materials, such as syllabi, compile, administer, and grade examinations, and prepare and deliver lectures to undergraduate or graduate students.$158,665N.A.
Marketing DirectorA Marketing Director directs and creates the marketing policies and objectives of an organization. Market research is overseen, and marketing plans are created for specific products, services, or business lines. A Marketing Director analyzes market trends and makes marketing strategy recommendations to upper management.  Within a larger departmental role, the Marketing Director oversees a departmental sub-function and develops budgets, plans, campaigns, policies, procedures, etc., to support the functional infrastructure and meet the specific targets for the sub-function.$150,151N.A.

Certifications and Licensing for Online PhD
in Marketing

Additional Resources for Online
Ph.D. in Marketing

Author Bio:

Derick de Souza

Derick is a business and education consultant working on various projects and scopes. With about 25 years of experience in different settings, he loves to tell others about “how not to be a failure” rather than “how to be successful.” Derick writes and edits articles on online learning, business, employment, and skill development, among others. His hobbies include photography, web design and development, and traveling.


Master of Social Work, Master of Health Psychology

Areas of Expertise & Credentials

None to disclose in particular; the basics are covered in the short bio.


The average tuition (based on degree type for in-state students), average graduation rates, and rankings are based on data from various sources, including the Integrated Postsecondary Education Data System (IPEDS), and are variable over time. All rankings and statistics are subject to change. The rankings are solely the opinion of Find Best Degrees (FBD) and are based on our proprietary methodology. They do not represent the views of the institutions or organizations mentioned, nor do they represent any official government census or survey. Furthermore, any views or opinions expressed on this page are of FBD’s researchers and teams. Unless otherwise specified, they do not represent the thoughts and opinions of the individuals, institutions, or organizations mentioned. This page’s content is provided solely for informational purposes, with data drawn from various sources, including IPEDS. FBD and its employees make no guarantees regarding the accuracy or completeness of any information found on this page or by following any link. FBD will not be held liable for any errors or omissions in this material nor any losses, injuries, or damages resulting from the exposure or use of this information. Although the information on this page is/was correct at the time of publication, readers should exercise caution because some or all of the provided information may have changed over time, potentially resulting in inaccuracies. For more information, please read our Terms of Service. Trademarks and logos are the property of their registered owners. | Page last updated: Dec 2023.