Sports Management Associates

By Derick de Souza

Updated February 10, 2023

Derick de Souza

Derick is a business and education consultant working on various projects and scopes. With about 25 years of experience in different settings, he loves to tell others about “how not to be a failure” rather than “how to be successful.” Derick writes and edits articles on online learning, business, employment, and skill development, among others. His hobbies include photography, web design and development, and traveling.


Master of Social Work, Master of Health Psychology

Areas of Expertise & Credentials

None to disclose in particular; the basics are covered in the short bio.

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Sport is an integral part of human life. Its entertainment and recreational value, coupled with health and wellness benefits, have made it increasingly important in the modern world. Professionals in sports management organize, supervise, and assess the sporting world’s organizational and business components. Between 2020 and 2030, the entertainment and sports industries are expected to add more than 160,600 jobs, according to the U.S. Bureau of Labor Statistics (BLS). Coaches and scouts are expected to climb by 26%, in addition to a 39% increase in employment for fitness trainers and instructors. With an associate degree in sports management, students will be prepared to work in sports facilities, with sports teams, and as coaches and fitness instructors. This guide investigates the many aspects of a sports management associate degree, such as curriculum, specializations, career options, degree types, best colleges, and more.

Best Sports Management
Associates Programs

Choosing a good college is always a challenging task. Finding the best one is even harder. When doing so, one must weigh in several factors, including the institution’s reputation and infrastructure, quality, and experience of the teaching staff, availability of student support services, accreditation, etc. To save students the hassle of zeroing in on the best programs and schools for sports management, Find Best Degrees (FBD) teams have put together a list of the best schools for associates in sports management online in the United States: *

Universities and programs are ranked by various factors, such as affordability, curriculum and coursework, reputation and availability, program length, statistics, the potential of employment, and return on investment for the students. For a more in-depth analysis, please read about our rankings methodology page

What to expect from Sports Management
Associates Programs

Degree Types for Sports Management
Associates Programs

Areas of Specialization in Sports Management
Associates Programs

The associate’s degree in sports management online offers a variety of unique specializations to its students. These specializations are designed to support emerging trends, meet the demand of the sports industry, and allow students to tailor their education to match their interests and career goals. The following are some of the areas of concentration from which students might select:

Area of SpecializationDescriptionCareer Options
High-Performance CoachingThis specialization is an excellent choice for students interested in learning how to improve athletic performance by enhancing their understanding and application of cutting-edge science from physiology, coaching, psychology, and kinesiology. It assists coaches, and sports administrators achieve peak performance in their sport organizations’ administrative and athletic domains.This specialization can lead to jobs as high-performance coaches, endurance trainers, sports administrators, sports managers, etc.
Sport Event ManagementThis specialization examines the difficulties and potential rewards of arranging sporting events on regional, national, and international levels, including those at the Olympic level. Students are required to finish a yearlong sequence of specialized courses and sometimes assist in organizing sporting events to gain hands-on experience.This specialization can lead to jobs as sporting event managers, sports publicists, sports administrators, sports managers, stadium operations specialists, event sales associates, etc.
Sport LawThis specialization is a good fit for students interested in learning more about the rules, regulations, and laws governing many elements of the sports sector. It helps students better comprehend the legal issues that many sports management professionals encounter throughout their careers. This specialization is useful for professional or aspiring lawyers, as well as collegiate compliance officers, whose current or future careers may require advanced understanding or acquaintance with sports legislation.This specialization can lead to jobs as sports managers, sports administrators, sports legal advisors, match referees, arbitrators, etc.
Athlete DevelopmentThis specialization is designed for students who want to work directly with athletes to help them grow as individuals during their sporting careers. This new field of study offers a lot of promise for athletes and those who wish to help them with financial literacy, professionalism, behavior, and career development.This specialization can lead to jobs as personal trainers, personal sports managers, team administrators, match referees, sports marketing specialists, etc.

Some of the other areas of concentration in a sports management associates are:

  • Sports Marketing
  • Sports Public Relations
  • Sports Management & Digital Media
  • Sports Administration
  • Sports Finance
  • Sports Psychology
  • Sports Coaching Methodology
  • Exercise Science

Why should I get into Sports Management
Associates Programs?

Free Courses for Sports Management
Associates Students

Although colleges do not offer free associate in sports management online degree programs, many offer free individual courses in the subject. These courses are typically hosted on online learning websites and make an excellent choice for exam preparation, better insights, and enhanced knowledge. Here are a few free associates in sports management courses online to explore:

CourseDescriptionProvided by
Various Topics Related to Sports ManagementUdemy is the leading site that offers free and paid courses in various disciplines and subjects. While most courses in sports management come at a nominal fee, a couple of free offerings are Sports Safety & Risk Management and Digital Media & Sports Marketing.Udemy
Various Topics Related to Sports ManagementThe United States Sports Academy (USSA) provides free sample courses to help people improve their sports knowledge and skills, as well as for pleasure and enrichment. Individuals who take a free sample course need not be Academy students. It is worth noting that because participation in free courses does not need admission to the Academy, the free courses do not provide academic or continuing education credit.The United States Sports Academy (USSA)
Various Topics Related to Sports ManagementWith over 230 free courses on sports, of which over 50 are at the beginner’s or associate’s level, Class Central offers a variety of topics to choose from. Courses are created by some of the top universities from around the world, such as the University of California, Irvine, Duke University, Wageningen University, the University of Michigan, etc. Topics include Sports and Society, Nutrition, Exercise and Sports, Prediction Models with Sports Data, and more.Class Central

How to get into the Sports Management
Associates Programs?

Enrolling in an associate-level sports management program is not too challenging. To begin with, entry into an associate degree in sports management online requires an applicant to have a high school diploma or Graduate Educational Development (GED) certificate. Apart from this basic requirement, some of the other associates in sports management requirements are:

  • Admission or Application Form with its prescribed fee.
  • Official Academic Transcripts.
  • Grade Point Average (GPA) of 2.0 or more.
  • SAT or ACT Score (required by some schools)
  • Personal Statement or Statement of Purpose (required by some schools)
  • Records of sporting achievements (required by some schools)
  • Proof of English Proficiency (if the native tongue is or education was not in English)

Note: Admission requirements vary by school and program. Students are advised to check with the admissions office at the school of their choice for exact requirements.

How long does it take to complete Sports Management
Associates Programs

Accelerated Programs for Associates
in Accounting

Accreditations for Sports Management
Associates Programs

How to Pay for Sports Management
Associates Programs?

FAQs Related to the Sports Management
Associates Programs

How to get an Associate in Sports Management?

Is a sports management associates online?

What can you do with Associates in Sports Management?

Should I get an associate in sports management?

Can I teach with an associates in sports management?

How long is an associates in sports management?

How much does an associate in sports management cost?

Career Opportunities and Salaries after Sports
Management Associates Programs

Students interested in the business and marketing sides of sport will benefit from an online associate’s in sports management. Through physical studies and business education, this degree provides a conceptual framework for the area, as well as hands-on exposure through fieldwork. Graduates of sports management associates can take up entry-level positions in athletic administration, minor and major league sports, facility and event management, equipment development and retail, sport promotion, and client management. Some roles and job titles include:

  • Umpire or Referee
  • Sports Marketing Specialist
  • Sports Event Planner
  • Facilities Manager
  • Athletic Trainers
  • Event Sales Associate
  • Stadium Operations Assistant
  • Athlete & Sports Competitor
  • Coach or Scout
  • Sports Official
  • Fitness Trainer & Instructor

Even though most jobs in the sporting world require individuals to have more qualifications, certification, and experience, associate-level sports management graduates do have an excellent overall career outlook. For example, the U.S. Bureau of Labor Statistics (BLS) pegs the job growth for athletic trainers at 23% between 2020 and 2030, much faster than the average for all occupations. Here are a few careers related to sports management, their median annual salary, estimated job growth, and skills required (do note that the figures mentioned are typically for those who hold at least a bachelor’s degree or have a fair amount of experience in sports-related work):

Scholarship Description Skills RequiredJob Growth (up to 2030)Median Annual Salary
Athletic TrainersFrom young children to teenagers and professional athletes, athletic trainers work with people of all ages and ability levels. They organize athletic programs, offer first aid or emergency care, and undertake administrative activities such as maintaining records, implementing policy, overseeing purchases and drafting injury and treatment program reports.Interpersonal skills, compassion, detail-oriented, decision-making skills23% (much faster than average)$48,420
Coaches & ScoutsAthletes, both amateur and professional, are taught the skills they need to succeed in their sport by coaches. They hold practice and training sessions to help athletes improve their form, skills, and endurance, keep track of the performances of athletes and opponents, and teach them proper methods, strategies, sportsmanship, and the rules of the sport. Scouts lookout for new talent, assessing their abilities and chances of success at the amateur, college, and professional levels.Dedication, resourcefulness, interpersonal skills, communication skills, decision-making skills, leadership skills26% (much faster than average)$38,970
Athletes & Sports CompetitorsAthletes and sports competitors compete in officiated and organized sporting events to entertain spectators. During training and contests, they listen to coaches and other sports personnel for strategy and tactics instructions, assess performance after each event to identify strengths and weaknesses, and observe the sport’s regulations.Teamwork, decision-making skills, athleticism, dedication, concentration38% (much faster than average)$77,300
Fitness Trainers & InstructorsFitness trainers and instructors work with people of all ages and skill levels, leading, instructing, and motivating individuals, or groups in exercise activities, including strength training, stretching, and cardiovascular workouts. They also take on other tasks such as signing up new members, giving tours of the facility, managing the front desk, and enforcing safety rules and regulations on using exercise equipment, playing sports, and partaking in recreational activities.Problem-solving skills, motivational skills, listening skills, communication skills, physical fitness39% (much faster than average)$40,700
Umpires, Referees, and Other Sports OfficialsUmpires, referees, and other sports officials oversee competitive athletic or sporting activities to ensure high play standards are maintained. They detect any violation of rules and impose fines following the game’s rules. They also inspect and evaluate sports equipment, keep an eye on all participants to ensure their safety, and judge sporting tournaments to choose a winner.Eye for detail, physical stamina, communication skills, decision-making skills, teamwork29% (much faster than average)$35,860

Certifications and Licensing for Sports Management
Associates Students

Additional Resources for Sports
Management Associates Students

Author Bio:

Derick de Souza

Derick is a business and education consultant working on various projects and scopes. With about 25 years of experience in different settings, he loves to tell others about “how not to be a failure” rather than “how to be successful.” Derick writes and edits articles on online learning, business, employment, and skill development, among others. His hobbies include photography, web design and development, and traveling.


Master of Social Work, Master of Health Psychology

Areas of Expertise & Credentials

None to disclose in particular; the basics are covered in the short bio.


The average tuition (based on degree type for in-state students), average graduation rates, and rankings are based on data from various sources, including the Integrated Postsecondary Education Data System (IPEDS), and are variable over time. All rankings and statistics are subject to change. The rankings are solely the opinion of Find Best Degrees (FBD) and are based on our proprietary methodology. They do not represent the views of the institutions or organizations mentioned, nor do they represent any official government census or survey. Furthermore, any views or opinions expressed on this page are of FBD’s researchers and teams. Unless otherwise specified, they do not represent the thoughts and opinions of the individuals, institutions, or organizations mentioned. This page’s content is provided solely for informational purposes, with data drawn from various sources, including IPEDS. FBD and its employees make no guarantees regarding the accuracy or completeness of any information found on this page or by following any link. FBD will not be held liable for any errors or omissions in this material nor any losses, injuries, or damages resulting from the exposure or use of this information. Although the information on this page is/was correct at the time of publication, readers should exercise caution because some or all of the provided information may have changed over time, potentially resulting in inaccuracies. For more information, please read our Terms of Service. Trademarks and logos are the property of their registered owners. | Page last updated: Dec 2023.